CUPRA was launched in 2018 with the ambition to reinvent contemporary sportiness, driven by a few believers who wanted to challenge the status quo.
The first vehicle to embody the ambition and character of the challenger brand was the CUPRA Ateca. Two years later, the brand launched the CUPRA Leon, available with an extensive range of powerful engines, including a high-performance plug-in hybrid.
This was followed by the first standalone model, CUPRA Formentor. The SUV Coupe has been a huge success with almost 100,000 units delivered globally so far and it is now the company’s best-selling model.
In 2021, the CUPRA Born was introduced. The brand’s first all-electric car, and the perfect match between electrification and performance.
“The CUPRA Tribe crafts day after day the essence of our brand: Disruptive Attitude, Rebellious Spirit and Unconventional Mindset”, said Antonino Labate, Director of Strategy, Business Development and Operations at CUPRA. “Today, we bring out the newest member of the Tribe: TV Boy. Someone with a rebellious spirit that breaks boundaries to inspire the next generation through his art.”
Now CUPRA is looking to the future with new heroes for a new era.
